Marketing Your Club

How to find new members online — paid advertising, organic social, and what the East Brisbane pilot proved.

The core finding: digital advertising for croquet works, and it's cheaper than anyone expected. The 2026 East Brisbane pilot returned sign-ups at $6.53 each — three to five times better than forecast on every metric.

Two sides of marketing

Paid (led by CAQ): Facebook and Instagram advertising targeted at the 55–69 age group. CAQ manages the campaigns; clubs participate by running Come & Try sessions. The advertising drives leads to comeandtrycroquet.com, matched to the nearest club.

Organic (clubs doing it themselves): Facebook pages and groups, Instagram, and the Hoopla news site. Free. Clubs own this side. Content created once on Hoopla appears everywhere.

The full guides

Digital Marketing — Strategy and Paid Channels

The four-layer model: who to reach, where to find them, what to say, and how to bring them from first click to Tuesday morning. Five topic guides. Entry paths for different starting points.

Organic social media

Social Media — Organic Posting Guide

Facebook pages, Facebook groups, Instagram, Reels and video, a content calendar, and how to repurpose Hoopla articles across every channel.

The pilot results

East Brisbane Pilot Results

Full numbers: $6.53 CPL, $0.25–$0.36 CPC, 4.16% CTR on the best ad. Daily performance logs and the final report.

Where to start

I want to run a campaign: Running a Campaign — pre-campaign checklist, 9-block sequence, creative guidance.

I want to post on social media: Facebook Page Basics → Content Calendar.

I want to understand the numbers: Pilot Results → Paid Advertising.